The project gets its impetus from the 'Swachha Bharat Abhiyan' launched by the Prime Minister of India. Since the task of keeping metropolises, cities, towns, and villages clean is a challenging one, the project attempts to understand some of the different dimensions of such a mission. It then examines two contexts: one that has to do with aspects of cleanliness in the immediate environment, i.e., the campus of IIT Bombay. The second one is the village of Vavoshi in the Raigad district of Maharashtra. The communication design sought to be developed through the project focuses on wet waste management on the campus of IIT Bombay.