Major New Trends in Last 4 Years- An Investigation into Their Impact


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Creator/Artist: Tushar Wankar

Category: Product Design

Document: Design Research

Batch: 2013-2015

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. K. Munshi


Detailed Description

The project aims to understand the trend or pattern followed by people in India in the motorcycle category in the past 4 years. The new methodology of attribute-based analysis is explored here with the intention of finding the common attributes in the present motorcycles.

The study involves an understanding of the projects done at IDC and IIT Bombay on trend analysis, followed by a pilot study of “wrist watches” to get a clear idea of the method and end results. Then the actual research study starts with an understanding of the motorcycle market in India, thus finding the most-seen attributes, and then representation results through a pie chart to trace patterns. The end results were compared with the top ten motorcycles in India, and their results were analysed to find the difference.