A shop is fundamentally a simple thing. It has always consisted of a shelter with an entrance front used to advertise and display the business within, a sales room where customers can inspect and buy the goods stored there by the merchant, and a service entrance for incoming and outgoing merchandise. The test of its functional fitness is how well it integrates these three basic requirements.

Here we discuss the various aspects of the shopfront, dealing with the shop signs and the window display of the shop. As a designer, the factors that are taken into consideration while designing a shop facade are briefly covered in this report, which is mainly a photo documentation of shop signs covering shops in various areas of Bombay and Pune.