I started the project out of curiosity about the role that shopping malls play in social connectivity nowadays. I have noticed how families now prefer to spend time at weekends in a shopping mall. Friends prefer to meet up and hang out together at malls. Shopping malls are also attracting couples out on a date. For shopaholics, it's their favourite place to e. Many girls hoard coupons, scout for discounts, and shop together at malls.