Typeface design in Indian language scripts still suffers from the absence of typefaces, which are tailor-cut for specific needs. There is a complete lack of awareness of the needs of well-designed typefaces that meet both the requirements of digital technology and the functional requirements of typefaces.
Kerala State, which boasts a rich literary tradition and the most popular publications in the country, also suffers from mediocre design standards when it comes to typefaces. With a day-by-day growing publication industry and information portals from the state, the demand for typefaces that meet functional and technical aspects of typography is more than ever.
This project studies the existing typefaces in Malayalam, the script from Kerala, in the contexts of usage, visual quality, and technology in the publication industry. These studies identified the need for a display/byline typeface for standard publication needs. Thus, a typeface family named IDC Vani, consisting of five typefaces in true type and postscript formats, has been designed. A demonstration of various applications of the typeface and a stylebook featuring the guidelines for usage of the IDC Vani family also formed part of the final output.