Packaging Design for Children’s Products


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Creator/Artist: Gautam Vijay Karnik

Category: Communication Design

Document: P3 Project

Batch: 2002-2004

Source: India,   IDC IIT Bombay

Period:  1999-2008

Medium: Report pdf

Supervisor: Prof. Ravi Poovaih


Detailed Description

The project was to design the packaging for a set of educational kits designed by Navnirmiti, an organisation dedicated to the universalization of learning science and math. The educational kit contains six games that differ in their identity as a family and lack branding. They were also lacking in their attempt to reach the home sector and were limiting themselves to the dissemination of these kits in the school areas where students could access them for a limited period of the school day. The project aimed to build an identity for the kit through packaging design, communicate the potential of the games, and thereby increase their reach in the home sector.