India is a land of fascinating experiences and exhilarating destinations. A vast country with a history that goes back 5000 years. Its vast geographical diversity, heritage and culture, fairs and festivals, yogic education, varieties of cuisine, and monumental attractions are unparallel to any other country in the world. India has an unlimited variety of innumerable tourist destinations to showcase. But it's not one of the top tourist destinations. Off late, the tourist inflow is registering sturdy growth. To reach out to a larger audience group, a new aggressive integrated (web, print, and TV commercial) campaign 'incredible India' has been launched. As a result, the official tourism website is getting enormous hits but fails to satisfy the users because it fails to provide the required services and information.