The project was approached by a company with a vision to launch a three-passenger autorickshaw, which would enter the market with an impact on competing against the country’s best-selling vehicle in that segment, ‘the Bajaj RE’. The vehicle should have its own identity, be better engineered, and be designed to suit all climatic conditions. Currently, the company doesn’t have any products in this range. Their other products have good demand in the northern part of India but were never accepted in the southern, western, and eastern parts of India. The decision to produce a three-passenger autorickshaw was a bold move by the company because a failure might sweep them away from the business. Currently, the company is not doing very well, but a success would give them a boost to flourish further and would cause worry for the competitors. The nature of the project demanded some radical changes in the vehicle so as to be different and better than the competitors’ product, but at the same time, it should not deviate too much from today’s autorickshaw.