The emotional experience of the user towards the products has been argued to become increasingly important in the development of new products. A difficulty with handling individual emotional responses towards products seems to be as intangible as it is appealing. A problem with many of the existing design methods and models for understanding the emotional experience is that they rely on the personal interpretation of the designer. An interpretation that is hard to communicate and justify through a product development project. In most markets, product differentiation is difficult because products are similar in respect to their technical characteristics, quality, and price. Only emotional responses can incite the customer‘s first impression of a product, which strongly influences purchase decisions. The focus of research is to present the process, technique, and specifications that involve the user in the design process, enabling the designer to manipulate the emotional impact of his designs on the user by capturing the intended expressions in form that match what the user desires to see and feel, thereby preserving the longevity of the emotional fit between the product and the user.