In today’s world, where everyone wears the same kind of clothes, talks over the same kind of cell phone, travels in the same kind of car, works in the same environment, and buys things that are not very distinct from each other, how does one stand apart from the crowd without blending into the surroundings? People have their own tastes and appreciations for life. They like to show their feelings and expressions. They like to show they are distinct from one another. To get a clearer picture of what lifestyle is, what lifestyle products are, and how they become one, the daily lives of people across the world were studied. This study helped in identifying behavioral patterns that are followed. And how products graduate from one level to another. The study of daily life in various regions of India helped to identify the underlying commonality despite the regional variations.