Products can serve as symbols of an upwardly mobile rise in lifestyle. The contemporary user is more design literate and has more disposable income - a fertile combination for design acceptance. The atmosphere for design is created by repeated interplay not only between the designer and the production techniques but also between the object itself and the constants of popular culture and the market place, i.e., the climate of consumption. People no longer want a homogeneous setting. They want value for money in terms of design, exclusivity, and quality. A profound sense of individualism and risk-taking is pervading our society and is mirrored in its products. If one enters the design galleries or large department stores, one realises the presence of the enthusiasm that is necessary for the present product design. These outlets provide a lifeline for new designers and almost guarantee that demand for design exploration will definitely stay for a long while.