With an academic background in mass communication and professional experience in the news and consumer research domains, I was keen that I acquire a new skill during the internship; more importantly, a skill that would add up to my professional objectives. Though I have wandered along different paths, one thing has always remained common. It was my interest in observation of social behaviour and using visual methods to capture that to be able to tell the story vividly. A medium like TV news demands the storytelling to be pithy and lucid, and the production time available is very limited. Though this is a very effective way of communicating information in packages, it leaves little scope for reading between the lines and expressing complex ideas like human emotions. This is where I felt the need to break free. I wanted to understand the cinematic style of storytelling and fuse it with the non-fiction work that I am interested in to make it engaging. I believe that storytelling becomes effective when it is experiential and one makes the most of the medium of communication. Filmmaking has the potential to transport the viewer into the world of images and sounds and create a real experience. Company is a creative house founded by KB Vinod and Bhupal Ramnathkar in February, 2012. It is a design and advertising agency based in Lower Parel, Mumbai. Comapny believes in honesty, transparency, simplicity and originality. They are a team passionate and obsessive about quality and creativity. Some of their clients include Fashion Big Bazaar, Caprese, Holii and Malabar Gold.