This project deals with only the exterior styling aspects of the ‘F segment’ vehicle. For the initial study, benchmarking was done considering a lower and an upper-end car in the same segment. These benchmarks were then studied on different grounds, such as the engine and the overall dimensions of the vehicle. ’Aggression’ was the metaphor used for this design, which was reflected in different concepts. A concept was finalised based on the user study, which was then refined in different 2D and 3D softwares such as Adobe Photoshop and ALIAS Studio tools, leading to the development of a final physical scaled model.