Being a student of design, one thing that seeped in me and that has always been a part of my ideology is that a particular design succeeds because of the idea that builds it. But cracking a great idea isn't enough. As designers, most of the time we connote our ideas by visually representing them. As far as film is concerned, it is an audio/visual medium. And being a student of animation in the past two years, I have realised that we are at least 80% dependent on the visual medium to give out our message to our audience. The visual material is almost like another actor itself, creating a mood and eliciting an emotional reaction from the audience. It cannot be treated merely as a way to draw or show the actions of the character to the audience but be looked at as a symbolic extension of the theme and characterization.