India is currently facing a shortage of blood due to the lack of voluntary donors and the lower frequency of periodic donors, as they are concerned about the safety regarding donations after the pandemic. A major fraction of the adult population was found to be unaware of the requirement and the urgency of the situation and often give in to misconceptions leading to no donation. This project aims at understanding how to tackle the high demand and low supply of blood in the country and identify motivations that could aid the situation by studying the common trends and demographics of periodic donors and understanding the level of awareness that people have in this sector. The main objective of the study would be to devise how to bring in more first-time donors and encourage repeated donations to tackle the current shortage of blood in the country. Two types of studies, both qualitative and quantitative, were conducted. The findings from the study were mapped out and overlapped with the findings from existing literature to derive major conclusions.