Branding and identity are very powerful tools of communication that make a first impression, whether in business or in personal life. It represents the company's profile and existence. It helps people to recall some brands with just a little glimpse. I have never done branding before in my design education or career. I am always fascinated by simple, minimalistic symbolic identities that attract millions of people at a single glance. So I decided to explore the most basic and serious subjects of design. I start working on a hypothetical brand, which lets me think about all the processes of establishing a brand and identity. I start working on the most important element of identity, which is the logo, to make other collaterals on the basis of that. I came up with many ideas and processes between the idea and the final output. This time I worked only on the basics of branding, which can later be added to other things required for promotion and establishment. I decided to do the branding of a flower delivery and purchase company that would be international. I explored some initial options, which I later elaborated on in my own style of illustration, as I am also interested in illustration.