Innovation and creativity management is an interdisciplinary movement that tries to optimise and exploit the untapped potential of creative ideas. This paper investigates the work culture of a construction equipment company, Volvo CE, and studies how creativity tools can affect the creativity in groups while trying to answer the question of how to reframe a work culture in a company with innovation management in an organisation. Volvo CE has always successfully reinvented its creativity management through years, helping them to stay as the best in industry around the world. The creativity tool experiment was done with the help of a creativity game to study how much impact it can have on players to shift their perspective about working in groups and contributing to the team and how that can help in reframing the work culture.