Chandamama Magazine Redesign


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Creator/Artist: Prof. G. V. Sreekumar

Category: Visual Communication

Source: India,   IDC IIT Bombay

Period:  1999-2008

Medium: pdf


Detailed Description

The Chandamama Magazine Redesign by Prof. G. V. Sreekumar from IDC, IIT Bombay, is an important project that focusses on refreshing the look and feel of one of India’s most iconic children’s magazines, Chandamama. Chandamama, known for its rich storytelling and illustrations, holds a nostalgic place in Indian literature, especially in the realm of folk tales, mythology, and moral stories. The redesign aimed to retain the traditional charm and essence of Chandamama while giving it a modern, contemporary appeal. The goal was to connect with a new generation of readers without alienating older audiences who grew up with the magazine. Prof. Sreekumar, known for his expertise in typography and graphic design, introduced fresh, readable, and visually appealing typefaces that balanced the magazine’s classic storytelling tradition with modern readability standards. The typography ensured that the text was both inviting for young readers and stayed true to the cultural context of the stories. A refreshed colour palette was introduced, keeping in mind the younger audience. The redesigned version of Chandamama aimed to breathe new life into the magazine during a time when print media was facing challenges from digital platforms. Prof. Sreekumar’s redesign received appreciation for respecting the legacy of the magazine while making it relevant for a 21st-century audience.