Two-wheelers are the most widely used means of transportation in India. But for many riders, they are a lot more than just a vehicle. It’s a product that they use to reflect their identity as a part of them. The bike is targeted towards Indian youth in the age group of 20–30. The project also deals with understanding this particular user group to know about their lifestyle, likes & dislikes. Initially, data was collected to understand the history of two-wheelers in India and current market status. Different segments and sub-segments were studied for their distinguishing character and design values. A vehicle base was formed. With user study and bench marking. Various aspects of styling, performance, and usability were compared. A design brief was developed after analysing the data. For concept generation, my user group was analysed and certain keywords and themes were listed. Creative modes of exploration, like metaphor-based styling, were done. Ideation was done to generate concepts; 2 concepts were generated initially, and based upon requirements and user feedback, one was chosen and was developed further.