Redesigning the Identity of the Indian Military Jeep


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Creator/Artist: Ameya Surve

Category: Product Design

Document: P2 Project

Batch: 2007-2009

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Vijay P. Bapat


Detailed Description

Design Directions, founded in 1988, is headed by Satish and Falguni Gokhale, both renowned graduates of the National Institute of Design (NID). With its base in Pune and a presence in Europe, the firm is widely regarded as one of the best in Indian design. Satish and Falguni Gokhale have built a strong reputation for their innovative and impactful design work, earning recognition across diverse sectors.