The project deals with developing a new concept of Indian toys.It aims at developing an identity and creating a niche in the international market so as to give an introduction to our rich cultural values through the element of fun. It focuses on learning and taking inputs from our culture, understanding the international market, its issues and requirements, studying the particular user group, and thus developing a product that can give an upliftment to the economy in the above sector and showcase our rich cultural values to the world.