The autorickshaw is one of the most commonly used modes of mass transportation. Due to its extensive usage, there are few issues or problems that are regularly faced by the passengers and drivers. The design approach adopted consisted of understanding the technologies and user requirements, identifying the specific problem areas, and then coming up with insights for solving the above problems. Ergonomic study for improved comfort level, study of alternative fuels and technologies, travel requirements, drivers, and passenger requirements were undertaken before developing the concepts. No. of concepts in the form of sketches and rough models were developed integrating the above-mentioned factors, and then the choice was made by comparing various features and giving an appropriate rating to each feature. The project work led to a product featuring increased leg room and head room due to the repositioning of various components and relayout of the luggage space from the back of the passenger seat to the front of it. This also led to increased space for ingress and egress. The rickshaw is powered by an electric motor and runs on batteries, leading to negligible pollution and also reduced running costs. The styling of the rickshaw is unique with the introduction of a new form. The interiors are improved with the inclusion of a dashboard and comfortable seating for both drivers and passengers, giving it a rich feel.