In life, we can't help but think of what others have done before us. The sculptor Alberta Giacometti said of his contempories that although they could look outside, they could see the landscape only in terms of what painter Camille Picasso had done. Williams boroughs had said that after looking at the sunflower painted by Vincent van Gogh, he could never see nature the same way again. If we look at the current realm of individuals and products, we see that we have come to accept the notion that the identity is fluid. Even the self can be reinvented in the personal wisdom of our times. This assertion can be seen in the plethora of products that we see today. They challenge our discretion to select amongst them through banal criteria of the tangibles. However, products bring with them certain experiences that shape our perceptions and aspirations. A lot of factors are involved in this metamorphosis, which needs to be understood.