Due to increased competition in the market, companies are continually introducing new products with unique aesthetics. As products in the same category often have similar technical performances, consumers are basing their purchase decisions more on the pleasure a product can provide. Companies have come to realise that technology-driven product design does not always align with real user needs and desires. Today, intelligent product design increasingly requires a focus on emotional or affective intelligence to create meaningful connections with users. In a customer-driven market, individuality is paramount; consumers seek products that reflect their own identity and preferences, making customisation an essential aspect of modern product design.