The National Centre for Product Design and Development (NCDPD) is the result of the endeavouring efforts of the Export Promotion Council for Handicrafts (EPCH), the office of the Development Commissioner (Handicrafts), and member exporters. The NCDPD has undertaken the responsibility of revival of languishing crafts for achieving a quantum jump in the exports. Indian arts have a charm of their own. But the international markets constantly demand something new and innovative. To help the Indian artisans cope with the fierce competition in the global markets, the National Centre for Design and Product Development (NCDPD) was set up to provide an upper edge to Indian handicrafts abroad by means of design and technical inputs. The centre has two branches—one in Delhi and the other in Moradabad.