“Design of watches for young people” In every day life we wear and carry many things along with us, for example, a watch, mobile phone, pager, valet, etc. . The important thing is to watch. By looking at the time in watch, we decide many things and follow many schedules. The watch is not only a time-showing instrument but also carries a lot of individual attachments to it. It reflects the personality of the person who is wearing it. There is a lot of aesthetic quality involved in it other than functionality. I have taken a project named “Design of watches for young people." The market is ever-changing, and new fashion trends are being set up. The young people are always looking for new things, and they are very keen to follow new fashion trends. There is a lot of challenge in designing watches for young people as it involves designing for continuously changing needs. The project work will involve the study of new products and their formal characteristics, parallel products used by youth. The work also involves image mapping and identifying elements, which define the youthfulness of the watch. Much stress will be given to the formal, aesthetic aspects of watch design. Finally, the output of the project will be the design of watches considering the youth segment in the market. Physical models will be done to conclude the project.