Alora- Lactation Massager


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Creator/Artist: Shivani Mule

Category: Product Design

Document: P3 Project

Batch: 2021-2023

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Avinash Shende


Detailed Description

Breastfeeding is considered one of the most pious and selfless practices throughout different cultures and beliefs. It not only endorses the mother-child bond and nutrition but also encourages sustainable living and long-term health benefits. Over the years, mother and child care facilities have enforced better development and nourishment of both mother and child. There are several products in market promoting breastfeeding and natal care. However, there is a niche market for postpartum care products, as the later stages of postpartum are still not thrown light on. One of such issues is the breast engorgements, clogged milk ducts, or mastitis. The concern is severe and not well addressed. New mothers unaware of the pain and guidance tend to suffer, especially mothers who don’t have assistance. The product helps assist the mother in lactation by providing massage and comfort for better flow of milk and resolving the discomfort caused by engorgement or mastitis.


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