The global seafood industry significantly impacts the world’s oceans and its wildlife, particularly the Atlantic and Pacific bluefin tuna, which have seen a reduction of 80% and 90%, respectively, due to overfishing. The consumption of bluefin tuna, a delicacy in sushi, is particularly prevalent in countries such as Japan, Italy, Spain, and France. Several campaigns have been launched to raise awareness about the dangers of overfishing, including Seafood Watch, Fish 2 Fork, Good Fish Guide, and the Marine Stewardship Council (MSC). These campaigns aim to educate consumers about the importance of responsible seafood consumption and encourage businesses and consumers to make choices that are less harmful to the environment. With this in mind, we propose to create a typography-led campaign for social activism as part of the D&AD New Blood Awards, with the brief given by Google and H_M_C_T. Our campaign will aim to raise awareness about the impact of overfishing on the world’s oceans and wildlife and encourage individuals to make conscious choices about their seafood consumption. Using typography, we will create a powerful visual message that will resonate with consumers and encourage them to act.