Teaching How To Develop Anthropomorphic Characters


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Creator/Artist: Kunal Khawaskar

Category: Communication Design

Document: P2 Project

Batch: 2021-2023

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Arun Mascarenhas


Detailed Description

­This project focusses on creating anthropomorphic characters by studying the famous symbols of Indian states, which will later be used to teach how to develop such anthropomorphic characters by converting them into a guidebook that explains the step-by-step process of anthropomorphic character creation to the students who are interested in character and mascot design. ­The concept of anthropomorphic characters is very popular and widespread in other countries like the USA, Germany, Sweden, Japan, China, etc., where they use the same approach of character design in mascot design not only to represent a brand but also to represent TV shows, events, cities, states, and even countries. Where an anthropomorphised character becomes the face of that subject (an event, brand, city, state, country, etc.), But the culture of mascots is very limited when it comes to India. Most of the iconic mascots that we have seen in India that represent a brand or a service (Bholu the elephant, MoneyKumar mascot for RBI, Amul girl, Chintamani, Maharaja, etc.) are all used for commercial purposes only. ­There is no such representative character of Indian states that will act as a mascot. ­This is where my project topic comes in. I will be working on the creation of anthropomorphic characters, which will serve as mascots for the Indian states, which can represent a particular state for which it is most popular for. Also, another benefit of these characters is that they can be used later in a variety of other applications, like in sports events, or Jhaki on 15 August, or to promote tourism in the state, etc.