Govandi Arts Festival: Merchandise


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Creator/Artist: Madhuri Chandrasekhar

Category: Communication Design

Document: Special Project

Batch: 2021-2023

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Deepa Balsavar


Detailed Description

Govandi Arts Festival as a DES project was a group project; volunteering for the festival was conducted for the artistic awakening of the youngsters and kids of Natwarparekh Compound, Govandi, Chembur, Mumbai. Eight students from IDC, IITB, volunteered for the same. My project was to work under the co-curator of the Govandi Arts Festival, Natasha Sharma. I dealt with the making and in charge of the festival tote bags, badges, certificates, T-shirts, stamps, flags, and mementos. Mostly all these wanted materials were bought and made within 5 km of the happening place at Govandi. The Govandi Arts Festival is a community-based initiative led by the Community Design Agency (CDA), Mumbai. This initiative aims to break the existing negative bias towards this place and people by giving them a platform for their artistic expression: theatre, rapping, photography, filmmaking, and public art, respectively. In this exploratory project I got to work with designing and executing the merch (tote bags, clocks, T-shirts, and flags), along with badges, certificates, layout, and stamps.