Amidst the vast expanse of our oceans, where mysterious depths await exploration, there exists a realm of wonder hidden within our reach—the enigmatic shores. These coastal realms, brimming with life, offer a gateway to the extraordinary. Yet, in the urban tapestry of Mumbai, we often overlook their allure, blind to the treasures they hold. Such is the grandeur of our coastal ecosystems that goes unrecognised, and this effort seeks to put light on this exquisite domain. Shore is a location-based AR app that aims to increase awareness of coastal biodiversity while also luring individuals to see these lifeforms for themselves. The app presents users with a thrilling journey of exploration, with narratives and assistance, by fusing the digital and physical worlds. This initiative not only showcases Ar's potential as a digital activism tool, but it also emphasises the need for increased awareness and action to conserve our fragile marine ecosystems.