India has among the most unsafe roads in the world. In 2015, over 400 people were killed in road accidents every day. In the same year, two-wheeler accidents claimed 36,800 victims and left around 93,400 injured. Numbers that could have been significantly lower if riders had proper helmets. Between the years 2008 and 2020, almost 34 lakh people might die of motorcycle crashes. A figure that can be halved with appropriate measures. “As many as 14 lakh of those fatalities can be avoided with the proper use of safety helmets,” the study says. Since wearing helmets has been made compulsory for both the riders and pillions in most of the Indian cities, a user-centric design approach is needed to understand the consumer needs when it comes to the use of helmets and hence promote the use of helmets not only for two-wheeler riders but also for pillions.