Design of Teaware for Carafewerk


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Creator/Artist: Minal Agarwal

Category: Product Design

Document: P1 Project

Batch: 2017-2019

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf


Detailed Description

In India, chai is more than just a cup of tea to start the day – this drink is an essential part of the rhythm of life. Tea is the most common drink in India. India consumes 837,000 tonnes of tea every year. The ritual of chai crosses all boundaries. Carafewerk, through their tea machine, have tried to bring the essence of Chai into their product. The machine brews tea in the traditional methods and can prepare customised tea according to the user’s preference. Carafewerk is trying to launch itself as an exclusive tea brand. This project aimed at designing a line of teaware for the brand for an office environment. The various components of the tea set were decided, and a more minimal and contemporary approach was followed while designing the teaware.