A celebration of all things beautiful, Good Earth is India’s leading lifestyle and luxury decor brand. As a part of my internship programme, I had the delightful opportunity to work with them on conceptualising and visualising merchandising ideas for their upcoming collection (2015-2016). The following report describes my journey as I undertook unique projects that challenged & heightened my design sensibilities; and contributed to my understanding of the impact of visual communication on society. I have presented my design outcomes in form of tasks, each of which describe the objectives of the project, my role and involvement in the development, the challenges I faced along the way, and how I overcame them to come up with suitable solutions. These tasks ranged from visual merchandising to designing wall collages, all revolving around the theme of Benares & its cultural confluence for the 2015-2016 collection.