Re-Designing Brand Identity Of Raja Dinkar Kelkar Museum


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Creator/Artist: Prem Sonar

Category: Communication Design

Document: P2 Project

Batch: 2017-2019

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Presentation pdf

Supervisor: Prof. Mandar Rane


Detailed Description

Museums always have been unbiased teachers, as they are open to everyone regardless of class, race, gender, caste or religion. I believe that they are a portal to the past and a bridge to the future. We always have been talking about aesthetics, forms, metaphors and concepts of ‘Western culture’ while referring to design. I recently visited the Raja Dinkar Kelkar Museum in Pune and was fascinated to see the variety of artefacts one single museum could have. I would urge every designer to visit this museum at least once. It triggered to me that the museum needs some boosting, as most of the audience are unaware of its amazing collection. The collection consists of musical instruments, Mughal lamps, paintings, carved palace doors, a pottery collection, and vessels made up of terracotta, copper, iron, and even brass. Each and every object displayed reflects the mastery of the craftsmen who designed them. The project will be a rebranding design exercise which will give the museum a new face. The exercise will include creating infographics that will turn the museum into an informative exhibition rather than just a display of historical artefacts. The project also looks forward to creating way-finding solutions for the existing museum building to increase ease of navigation. This project will be an attempt to bring forward the Kelkar museum with a new face. The project will also focus on informing people about the richness and beauty of Indian craft.


Related Links:
https://dsource.in/case-study/re-designing-identity-raja-dinkar-kelkar-museum