Temporary Printed Visuals in the IITB Campus


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Creator/Artist: Shivani Nayak

Category: Communication Design

Document: Special Project

Batch: 2017-2019

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Jayesh Pillai


Detailed Description

The printed visuals, like posters, banners, and billboards, are a frequently used medium for communicating messages and advertisements. The visuals are printed on various materials like PVC-coated polyester sheets called flex, cloths, acrylics, card boards, metal sheets, papers, etc. Even in this era of social media and the internet, the printed visuals are considered to be a powerful medium to reach the maximum number of people. IIT Bombay, one of the prestigious technical institutes in India, holds various festivals, talks, conferences and many events for its students and people outside the campus; this results in poor management of printed visuals on the campus. The aim is to study the use of temporary printed visuals and understand its effect on the environment of the campus and the consequent problems and come up with plausible guidelines and solutions.