Indian Institute of Technology Bombay (IITB) campus map redesign: Visual and information design decisions and their impact on perception and wayfinding in a portable campus map


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Creator/Artist: Unmesh Nayak

Category: Communication Design

Document: Special Project

Batch: 2017-2019

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Mandar Rane


Detailed Description

Maps are wonderful examples of information design. Information design is the organising of information such that the hidden content is brought out in the right context and underlying patterns and relationships, if any, are made visible. The redesigned portable map of the IITB campus is a reference map. The purpose of this map is to help visitors find their way around 550 acres of sprawling IITB campus. In India, people are more comfortable asking for directions than reading maps. In this context we looked at the existing IIT Bombay campus map to find out the difficulties people faced while using it.