Despite every city having its own signature identity, there's something very common between most of the cities around the world, whether it's a US city, an African city or an Indian city. Globalisation has gone a long way in blurring down the blockades between all these worlds. The advent of cinema, television and printed media over the past century has played a mammoth role in bringing the corners of the world into every person's home. And the people in the huge cities are the ones who get directly influenced by these agents that trigger rapid dispersal of global trends instantaneously. Over time these cities have developed a culture of their own which is highly fluctuatory, contagious and seasonal. It is called aspopular culture. Popular culture is a phenomenon that operates much intricately on the mental levels of the society. With the arrival of the internet, the radius of this phenomenon has broadened to a wider scale, and it has developed its own traits of behaviour over the years. The idea of people being in sync with the top trending list is a key driving force behind modern-day popular culture. Amidst the conspiracies, it's very interesting to observe how people and the internet breathe as a whole, like a single huge organism. But like a candy, the trends in these virtual worlds come with a shelf life, and they are meant to be highly volatile at times. No trend stays at the top of the pyramid for more than a week in today's world. Every trend pops out of elsewhere, is discussed over and over, brings in a lot of online commotions and celebrations, and then just disappears into thin air the next morning. What's more amusing is the fact that there is always a neverending supply of these trends that always switch over and keep our skull space occupied. No matter to what extent people try to blanket them away from these trends, they are either directly or indirectly pushed into the theatricality of the proceedings of this modern-day popular culture. I strongly feel this phenomenon has silently shaped up the cities, as they decide a lot of political and corporate factors sitting right inside every person's head and dictating people day in and day out.