Load Shedding- An Animated Short


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Creator/Artist: Nair Vineeth Anand

Category: Communication Design

Document: P3 Project

Batch: 2005-2007

Source: India,   IDC IIT Bombay

Period:  1999-2008

Medium: Report pdf

Supervisor: Prof. Shilpa Ranade


Detailed Description

The newspapers lately are abuzz with the growing power cuts in the suburbs. My project deals with the same, but in a subtle and light manner. With a bit of humour, and through a simple story, I have attempted to spread the awareness to curb load shedding. The story has a central character, the “load shedding baby”, who in his simple, sweet way manages to slay the “load shedding monster”, which has been haunting the city of Kalyan for a long time. The focus has also been laid on the fact that frequent power cuts have seeped into the lives of the people, and they have taken it as a part of their lives. Protests are staged, and the electricity board is bad-mouthed. But these are not that which will help us get rid of this syndrome. It is only when we start thinking and start saving electricity in our homes that we can make a difference. I have tried to bring out this message through my animated short.