The design brief was to redesign the logo for Info Edge India Limited. Infoedge is an online company, so they were keen to add some tech meaning to it. During the process, the brief changed from time to time. After the first presentation at Info Edge brief, identity can be derived from key words. After the second presentation, the brief was to come up with the initials of infoedge (I&E). The brief was to connect the pillars of the company with some tech meaning to it. Some memorable symbols It's easy to forget.