Motorcycle for Indian youth


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Creator/Artist: Navneet Maharana

Category: Mobility Design

Document: P3 Project

Batch: 2022-2024

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Unni Mohan


Detailed Description

The main aim of the project was to identify the needs and aspirations of the Indian youth motorcyclists. After the user research, the inference was to provide a fresh motorcycle design which can perform both daily commutes as well as weekend-long rides and can be launched soon. A crossover adventure sports motorcycle category was identified in the middleweight segment (popular in the Indian market), and thereafter, numerous ideations were made. The final concept was developed with a design language inspired by the theme board (aspirations of the user persona) and detailed and rendered out in a way that it attracts the Indian youth to purchase and experience it.