With the entry of digital natives in the work force, the paradigms of work environment have changed significantly. The user expectations from serious business applications are also maturing to a great extent. So, it has become extremely important for a business to keep its users motivated, satisfied and engaged in its products and services. Gamification is a common buzzword in businesses these days and it is seen as a tool to keep the users motivated and to make them get engaged in desired behaviors by guiding them through the path of learning and thus, let them achieve mastery. Various organizations are trying to integrate game mechanics with their products and services to boost certain metrics. This project is Informatica’s first step to define the scope and relevance of gamification for their product and services. Enterprise gamification is a new concept that is still in its infancy, there are different approaches to it. The project involved establishing an understanding of the gamification concept through secondary research and comparative study, studying facets of Informatica products, finding opportunities, defining an approach and thus, using Gamification concepts to boost certain metrics to achieve the desired results. ‘My Support Community’ was identified amongst various other products for applying gamification elements. The approach was to build a sustainable social system using the user-centered design process that was followed to understand the product, involved challenges, user’s need and motivation and thus come up with the final concepts. The concepts were evaluated and finally, an approach was established for applying gamification in that product