The project, which ran for a period of one month (May 10, 2013 to Jun 10, 2013), started with observing and analysing the working of www.gaonaweb.com – a product of SensiBol Audio Technologies Pvt. Ltd., and then identifying problems in the existing design of its interfaces by doing “Usability Evaluation” by “Think Aloud” testing with an appropriately chosen number of users. The problems were compiled based on Jesse James Garrett’s layers of User Experience. The ideation process that followed lead to many solutions catering to almost all the layers of User Experience and several iterations of the solution were made. In the end a mascot that also served as an interactive assistant that the interface demanded, visual design and logo design were completed. The final design was then analysed for errors and improvements for the same made.