Summer Internship at Royal Enfield


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Creator/Artist: Harish Kumar P

Category: Mobility Design

Document: P1 Project

Batch: 2012-2014

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Nishant Sharma, Prof. K.Mun- shi & Prof. K. Ramachandran


Detailed Description

The one-month internship programme at Royal Enfield ID Studio was a good learning experience. The main objective of this internship is to give an overview of motorcycle design and the process followed at Royal Enfield. The internship began with a quick overview of what was going on inside the studio, why the studio was set up, and a quick look at the line. Then, an overview of Royal Enfield's history and how the motorcycles have evolved to the present day. This was followed by a presentation on the overview of the process followed inside the studio and about the team structure. The team consists of six designers, an illustrator, a model maker, and a design engineer. A few exercises on concept development were given, with frequent feedback and presentations. It is followed by marker rendering techniques and a few tips on presenting the work. The last part of the work is a quick exercise in clay modeling. The internship came to an end with the feedback session. The feedback was very useful. Each and every designer gave their individual feedback.