To design and manufacture a system competitive to TN9 shelving system which will be manufactured locally befitting Indian scenario


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Creator/Artist: Saurabh Nimsarkar

Category: Mobility Design

Document: P1 Project

Batch: 2012-2014

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Abid Vakil, Pratik Vaitonde, Radheshyam Shahare & Rakesh Nandanwar


Detailed Description

CAEM is a global company for manufacturing and services related to the shopfitting and retail industry. From its historical headquarters in Subbiano, Italy, the group is constantly evolving and includes several strong companies around the world, making Caem not only global but also local. CAEM India Shelving Private Limited was established in India in 2005 and has around 30-35 employees. CAEM has an office in the heart of India—Nagpur. The process which CAEM follows for Shop Concept Design & Consulting is: Brief from the customer to understand what the customer has in mind: what is the customer's retail business idea, key factors, and success factors Our designers will determine what you require from us and chalk down multiple concepts pertaining- • Cohesive Corporate Image: from the logo to shop signs, business cards to lettering, staff clothing to wall colors. • Concept Interior Design: Typical or actual store design with the most detailed material and detail definition. • Traffic, merchandising, and product visual display • Light technical design • Furniture Development: from concept to finished product from various suppliers • Make reservations for all of the above.a