Behaviour of Human Eyes in Identifying Cars


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Creator/Artist: Amol Bhangare

Category: Mobility Design

Document: Design Research

Batch: 2014-2016

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Nishant Sharma


Detailed Description

Automotive styling plays important role in selling of a car or vehicle. How a car looks has always affected its purchase and perception of the brand. Its Visual Perception of an object that creates a desire and makes one opt for ‘whether to have the object or not?’ situation. Automotive visual elements and styling intent is always kept in a way that people can recognize the car, the brand, the model etc. from a distance. Thus studying how eyes see and perceive cars and what are the features that communicate barely enough info to identify a car becomes an important topic. The study may reveal some of the interesting facts about how people see and perceive cars and thus can help in styling.