Restyling the BAJAJ CHETAK


Alternative text - include a link to the PDF!

Related Projects


Creator/Artist: Rishi Soman

Category: Mobility Design

Document: P2 Project

Batch: 2014-2016

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Nishant Sharma


Detailed Description

The Chetak brand was killed and hence it has not been imagined comprehensively restyled while the Vespa has come a long way in terms of styling and product. Hence, a restyling of Chetak makes sense. 1.2 Scope of the project Advancement in technology and materials mean newer and more efficient forms can be designed. Compact, newer IC engine drivetrains or even electric drivetrain can give much more freedom in design and packaging of the restyled vehicle. A new and contemporary interpretation of the classic design could give new character to the Chetak. Original Chetak had more of a work horse like character. Almost exclusively ridden my men, it reflected the strong patriarchal society of 80s & 90s India. The new design is ought to be a unisex design appealing both to men and women. Restyle will be challenging as the new design should respect the nostalgic values of the Chetak and also should be different from the current Vespa lineup.


Related Links:
https://www.dsource.in/case-study/restyling-bajaj-chetak