The objective of this research project was to document the people’s feelings and understand the inclusion and connectedness in signature tail lights of a vehicle using some case studies as a medium within the constraints of the project description. A concept of signature tail lights has been already developed in the history of automotive industry to add a brand value to the company. Through this process report, the author will explain the documentation for the project, analyzing some example through case studies, existing concepts and forms of selfexpression as a designer. The journey will then take you through the process of how the concept of signature tail lights evolved through generations and the concrete nature of which came into being through academic research, thought and analyses. The report explains all the relevant aspects of this subject. Details and insights on the research methodology results will be found in this report.