We like to define historic eras based on the materials that were prevalent at the time, as in ‘Stone Age’, ‘Bronze Age’, ‘Iron Age’ and so on, because they define our relationship with the physical world. This project, at the outset, states the importance of materials in our world and identifies the softer aspect of the materials - its Character, its Personality, its Association, its Story and continues to showcase the material and design innovations that drive us to the future. The project then moves into choosing a particular material - CONCRETE, the second most used material on the earth after water. The project identifies the image of the material and continues into exploring the possibilities of the material in the area of Product Design.