Every product has its own expression, which comes from the visual details the designer include in the product. Most of them are intentional and some are functional. Though expression is subjective, we can clearly classify products under different expressions. One of those classification is done by Prof. A G Rao(IDC, IIT Bombay). This project try to dissect these expressions using eye tracking as a tool. Though the project focussed on the primary analysis like fixation points and gaze time, a detailed analysis of the eyetracking data is give at the end for one expression(soft).